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Mission Verri is a brand suitable for the majority, embracing practically everyone whilst encapsulating its acquired experience and history in collections distinguished by quality tailoring, always up to date and with an eye to the future.


In 1972 Leonardo Brugognone,a Sicilian-born businessman, brought up amidst textiles and fashion, decided to open the first Verri boutique in Milan, entirely dedicated to men. This was sited in Milan's fashion rectangle, in the road which gave its name to the boutique: Via Pietro Verri. After just a few years, due to the desire to meet the needs of an increasingly demanding clientèle,Verri was transformed into Verri Uomo, a true brand name, renowned for its ability to unite elegance, quality and creativity in a single collection.
At the end of the 1980s the Verri style was chosen by Paramount Pictures to create the look and the clothes for Al Pacino, Andy Garcia and Chazz Palminteri in the last episode of The Godfather trilogy by Francis Ford Coppola presented in cinemas in 1990. It was also selected for Don Johnson in the Miami Vice television series.
Verri grew around a concept of total elegance and comfort, thus creating clothes to be worn indiscriminately in any situation or moment, enhancing the quality of the materials used, the style and design. The growth of the maison has recently been freshly stimulated by Marco and Michele Brugognone, sons of the founder Leonardo, plus the introduction of a new partner and manager Tobia Beretta, together with the creativity of Francesca Versace and the valuable experience of Giacomo Santucci.
The new staff and company structure provide the starting point for writing the new Verri story with its young DNA, whilst never forsaking its traditions and the unmistakeable style which has distinguished the brand throughout its history.
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