ToyWatch IndiaBusiness — Company
|About||Toy Watch was launched in India in the year 2008 and is now available at many stores across the country. It is the first and only fashion watch to be sold in high-end, exclusive garment boutiques. You can now order Toy Watch at www.toywatchindia.com.|
Italian Mastermind duo, Mara and Marco Mavilla developed their first ToyWatch in 2005. It was an unusual idea, one that hadn’t been tried before, a lightweight, oversized plastic watch, affordable yet fashionable. Unlike your run of the mill, steel or plastic watches, the Mavilla’s have created a new word on the tip of everyone’s tongue. It’s not Plastic. It’s not Ceramic. It’s Plasteramic.
They have used a number of common materials such as Rose Gold, Swarovski, Plastic, Jelly and have produced something extraordinary. ToyWatch has become the "it" wristwatch by combining everything that any high end luxury brand does, but at a fraction of the price. By 2006, Randy Gordon brought ToyWatch to the USA which led the brand to become a celeb favorite in Hollywood.
2008 saw the launch of ToyWatch in India, and grabbed a niche for affordable luxury in a market where the fashion culture is growing at a phenomenal pace. Toywatch India was a joint venture partnership between Urmila Jain, Anaheeta Mehta and Nayntara Thacker.