Kasautii Zindagii Kay, often abbreviated as KZK, is an Indian Soap Opera created by Ekta Kapoor for the channel STAR Plus. The show ran for seven long years and starred Shweta Tiwari, Cezzane Khan, and Ronit Roy in lead roles; Urvashi Dholakia and Geetanjali Tikekar as the main antagonists. The show explores the story of Anurag and Prerna who fall for each other but they never unite because of Komolika who plots against them and the conspiracies made against them. It describes Anurag and Prerna—lovers who were separated throughout their lives but achieved union in death.Kasautii Zindagii Kay became the third longest running Indian series after Kyunki Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Kii—the latter two of which were also produced by Balaji Telefilms. The show recorded one of the highest TRPs and introduced many popular faces like Shweta Tiwari, Cezzane Khan, Urvashi Dholakia, Ronit Roy, Geetanjali Tikekar, Karanvir Bohra, Tina Parekh and Jennifer Winget.