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Description WJOX HistoryThe station that now broadcasts from 690 AM in Birmingham signed on in 1947 as WVOK. It was the first radio station in Birmingham to broadcast at 50,000 watts. Due to Federal Communications Commission restrictions, the station broadcast only during daytime hours. It was not until the early 1980s that WVOK was able to broadcast 24 hours a day.Throughout the 1960s and into the 1970s, WVOK was a Top 40 station calling itself “The Mighty 690” with a signal that covered almost all of north and central Alabama, as well as parts of Mississippi, Georgia and Tennessee. Rather than attempting to compete with crosstown station (and market leader) WSGN, WVOK targeted listeners in the rural areas of the states its signal reached. One of the most popular promotions of WVOK was their “Shower of Stars” concert series. Throughout the 1960s and 1970s, these concerts brought such performers as the Rolling Stones, Jerry Lee Lewis, Neil Diamond and the Beach Boys to Birmingham.In 1976, WVOK dropped Top 40 music and became a country station using the nickname OK 69. At about the same time, sister station WVOK-FM (now WZRR) signed on with an album rock format. Country music on WVOK continued until 1985, when the station changed to adult contemporary music before moving to an oldies format. In 1989, oldies were dropped, and the station began playing classic country music.During the late 1980s and early 1990s, several AM stations in Birmingham debuted afternoon sports talk call-in shows. Local sportswriter Paul Finebaum had debuted a popular show on WAPI. In 1990, Herb Winches, a former TV sports anchor on WBRC and WVTM, moved his own popular show with co-host Ben Cook from
Web site http://www.wjoxam.com

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