AyinatShop — Clothing
A contemporary Indian womenswear label.
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Birds and Bees and colour! O my!
Ayinat loves all things Indian. From the parrots that predict our future to the gota that decorate our temples. Whether its the neon cityscapes bursting at the seam or villages struggling to keep simplicity intact... there is inspiration to be found everywhere!
The label celebrates the contrast of classic elegance with the chaotic vibrancy that is India! Using traditional techniques and silhouettes mixed in with modern fabrics and contemporary styling, Ayinat creates simple, fun, happy Indian attire.
Ayinat was started in September 2012 by Taniya O’Connor. A Fashion designer who, ever since her college days at NIFT( National Institute of Fashion Technology. New Delhi), fell in love with Indian textiles, textures and techniques. She is also a Fashion Stylist and has worked on projects varying from TV shows to Bollywood movies.
"Fauna Folklore" is the label's first winter festive 2012-13 collection. Taking inspiration from traditional Indian bird and animal motifs. Parrots, deer, wild horses,dragonflies all come together to create a jungle of a collection. Black and white with pops of neon hang alongside deep rich Indian hues. Traditional ombre dying, "gota pati", "ari" and cut work are used on flowy Georgettes and Chiffons to create a riot of colours, textures and detail. The collection is bright, fun , easy and most importantly very Indian.
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