HomeShop18 is the online and on-air retail and distribution venture of Network 18 Group, headquartered in NOIDA, India. HomeShop18 was launched on 9 April 2008 as India's first 24-hour Home Shopping TV channel, where anchors performed live demonstration of products on sale. The television channel established HomeShop18's foothold in Indian retail because of high television penetration. Later, as the internet reach grew all over the country, HomeShop18 expanded to the internet.InvestorsG S Home Shopping of Korea, the third largest home shopping company in the world, has a 15% stake in the company. Network 18 has the controlling stake of 51%.Partnerships & AcquisitionsHomeShop18 has partnered with major brand owners such as Reebok, Nokia, LG, Motorola, Philips, Kaya, and Godrej.HomeShop18 acquired CoinJoos.com, an online books, movies and music retailer in August, 2011 for an undisclosed amount. The acquisition is the main contributor to HomeShop18.com's Books catalogue.Television channelThe HomeShop18 television channel was launched on 9 April 2008. The television network can be currently seen on cable, satellite and some terrestrial channels in India.eCommerceHomeShop18.com was launched on 18 January 2011. Currently, HomeShop18.com comprises 17 categories: Accessories, Baby, Books, Cameras and Camcorders, Clothing, Computer, Electronics, Footwear, Gifts & Flowers, Health & Beauty, Home & Kitchen, Household Appliances, Jewellery, Mobiles, Office & Stationery, Toys, Watches.