Making Sense of Business Reference

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About Part business reference therapy, part resource guide, Making Sense of Business Reference is here to help.
Description Mystified by NAICS, 10K, ROI, EBITDA and M&A? Wondering if it's just *you* who can't figure out the sales of iPhones to 27-34 year olds who are also fans of Downton Abbey, surfing and steampunk, broken out by zip code, gender, race and income brackets? Making Sense of Business Reference is here to help!

Turn to Making Sense of Business for advice on how to approach business reference questions fearlessly. It identifies important business resources, both free and fee-based, and offers chapters devoted to company and industry information, small-business needs, international business research, investing and the stock market, and marketing and demographics.

Librarians and other researchers can use Making Sense of Business Reference as a cheat sheet when faced with a business reference question at the desk as well as a collection development aid for building a core business collection.

Making Sense of Business Reference--the book--takes the guesswork, and the fear factor, out of doing business reference. Making Sense of Business Reference--the Facebook page--will keep you posted on the book and also point you to interesting business reference related news and resources.
Web site http://www.alastore.ala.org/detail.aspx?ID=3108
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