Our overall goal is to activate intentional generosity and love for others, but it’s a process. Our model is a funnel. There are millions of people who have never supported a charity before, so asking for a monetary donation might be weird :/ So we thought, let’s encourage people to donate their social influence first. Next, let’s allow people to purchase a product that gives money to a cause they support, and last, let’s encourage these donors to connect deeper with these charities.
Visit us at http://www.sevenly.org