Ash Ketchum, known as Satoshi) for all appearances in Japan, is a fictional character in the Pokémon franchise owned by Nintendo. He was created by, and named after, Satoshi Tajiri and is the protagonist of the Pokémon anime and manga series, as well as on various merchandise related to the franchise. In Japanese, the character is voiced by Rica Matsumoto; in English, he was voiced by Veronica Taylor from 1998 until 2006 and the eighth season of the anime series, replaced by Sarah Natochenny for the remainder of the anime and Kayzie Rogers in The Mastermind of Mirage Pokémon television special. His name is derived from the Japanese name (as Satoshi means 'ash') and his English motto, Satoshi & "Gotta Catch 'Em All". Ash's dream is to become a Pokémon Master. He is loosely based on Red, the protagonist from the Generation I games Pokémon Red, Green, Blue and Yellow, as well as the Generation III games Pokémon FireRed and LeafGreen versions.Concept and creationNamed after creator Satoshi Tajiri, Satoshi was designed by Ken Sugimori and Atsuko Nishida, and intended to represent how Tajiri was as a child, obsessed with collecting creatures. During localization of both for North American audiences, the character's name was changed in the anime to "Ash Ketchum", the first name taken from one of the possible default names players could select for the player character in Pokémon Red and Blue, and the surname tying into 4Kids' former tagline for the series, "Gotta catch 'em all!"